Passion Planner pro campaign
Created the main visual assets for the launch of Passion Planner Pro, including an animated video done through Lightroom and After Effects. As an homage to the company’s beginnings of stop motion animations, we brought back this technique to introduce the new medium, or “just right,” size.
Teasers are an essential part of a successful campaign, so we created this three-part pre-launch series (above) to entice audience attention. Each image was shared on all social media platforms— one per day in the order as it appears above.
By juxtaposing each planner and plant size with one another, we clearly communicate that the upcoming reveal is the launch of all three planner sizes.
Responsibilities: Studio production, photo editing, and animation