academic and tabs campaign
Led the creative direction for the release of 2020’s Academic Passion Planners and the very first release of planner tabs in regular and flush.
This campaign was an experimental one as our audience seemed to gravitate towards static visuals with digitally illustrated components. With two new illustrators on the creative team, we implemented more drawn-in backgrounds and hand-written elements. The release of these products come shortly after the complete rebrand of the company and its website, which is comprised of bold and retro colors.
Responsibilities: Creative direction, branding, photography